Category: Digital Media Strategy

Digital Media Strategy

7 steps to rock your digital marketing plan this year (2021)

Like bears getting ready to emerge from hibernation, it’s time to start thinking about your 2021 digital marketing plan. Is your plan ready? Is it written down? Have you set your goals for the year? Are these communicated to your team? Having a plan and knowing how to measure your progress is key to ensure

Digital Media Strategy

Own Local Search: 5 tips for five stars to drive business using local tools

You likely know of — or actively use yourself — local search tools like Google, Google Maps, Facebook, Yelp, TripAdvisor, and others when you’re looking for a new product, service, or experience. But have you thought about how YOUR business appears to a potential customer on these local search tools — and how your business

Digital Media Strategy

Content Marketing Strategy: The WHY Behind the Words

When we fail to plan, we plan to fail. These wise words by Benjamin Franklin could be the warning cry of the sad results that can happen when a content marketing plan — and the pieces that it contains — is developed without spending time on clarifying the strategy. In other words, what’s the WHY

Digital Media Strategy

7 Digital Marketing Trends (2021)

Are you ready to rock your business in 2019? Here are seven of the most powerful trends that can help your business stand out, attract more customers, provide value, and develop your customers into advocates that keep your company top-of-mind. Ready? Let’s dive In. Trend 1: Video What is it? If you feel like video