WHAT WE DO

Taking your digital business to the next level

We take the mystery (and the pain) out of creating and implementing your strategic digital marketing plan so you can focus on running and growing your business.

One key reason our clients see results from their Blue Ascension digital marketing program is our strategic approach. We understand how marketing vehicles, tools, and technologies work together across the full range of digital marketing. We create the end-to-end connection of the right tools and ensure they work together in a cohesive flow.

Using the combined power of social media marketing, demand generation, content marketing, website and landing page design, and email and newsletters marketing, we put the spotlight on your business and brand, with a long-term focus on results.

Strategy & Concepts

Tactics without Strategy is the noise before the defeat

- Sun Tsu

Strategy and our holistic approach to digital marketing are the foundation of everything we do when working with you.

We tie together all the technical pieces of your digital marketing program (website, email marketing, social media, sales funnels, and more) so they work seamlessly and produce greater results than haphazard tools implemented randomly.

We create content that engages with your audience as human beings, not as generic avatars. Then, we implement technology in thoughtful and effective ways, measure the results, and use the data to see what’s working and what can be adjusted for better outcomes.

Our methodology is based on data-driven results and outcomes. Why? Because we don’t believe in magical marketing pixie dust.

WHAT WE DO

  • Full digital framework review and strategy
  • Brand messaging & consistency across channels
  • Technology integration and process review
  • Digital marketing plan development
  • Multi-component marketing plan
  • Opportunity & risk evaluation
  • Digital campaigns (Brand Launch, Events, AD)
  • Ongoing maintenance & support

Social Media Marketing

Letting your voice reach the fans

Want to learn the secret of using social media as a serious business tool?

It’s not all about thumbs up, hearts, likes, and shares.

We pair strategic social media content development with a long-term, data-driven approach. This helps you know what’s effective, what’s working, and how to leverage the unique aspects and audiences of each platform to achieve results.

Done well, social media management is an effective and often cost-efficient way to reach your current audience and attract new customers, as well. We design a strategy with the social channels that are right for your business (one size does not fit all) and leverage the strengths of different platforms.

Whether you’re looking to energize and rebrand your social media presence or create your social platforms from the very beginning, including content development and posting, we’re here to help every step of the way.

WHAT WE DO

  • Identify the right channels for your business
  • Develop your social content strategy
  • Social media content for current news and evergreen (on-going) content setup
  • Event campaigns and promotion
  • Leverage live content to reach more people

Selected Projects

Beda's Biergarten

Social Media | Email Marketing | Event Marketing

While this family owned restaurant had a social presence when we started working with them, they were only on Facebook. With the demands of running the new business, which opened in 2015, they knew they needed to have a stronger social media program but they didn’t have the time or expertise to build it.

To reach a wider audience and build more engagement, we

  • Created evergreen content with several themes posted throughout the week
  • Posted consistently across social and email channels
  • setup and grew Instagram account to reach new audience
  • use social channels to promote events and contest

Over time, both channels have seen substantial upturns in both new followers and engagement metrics. We also have linked a more comprehensive digital strategy over time with email, newsletters, event promotion and management, and a website redesign under way.

Marketing Website Services

Websites that work for your business

No matter what business you’re in, your website is your first opportunity to make a positive, lasting impression on new customers and build trust with existing customers.

We specialize in designing marketing-focused websites that share what’s unique about your business, product, or service in a visually appealing way and integrating a storytelling approach to content development.

During our design process, we work closely with you to create a site that captures the heart and soul of your business.

But we go further than simply designing your beautiful website that looks good with compelling content.

Using the latest technology and integrations, we help you see and build the traffic on your site. This data makes your website  a powerful business tool. 

WHAT WE DO

  • Custom website design
  • Sales & Marketing Funnels
  • Existing website redesign
  • Dynamic content for advanced sites
  • Custom content development
  • Performance optimization
  • Responsive and mobile-friendly design
  • Ongoing maintenance & support

Selected Projects

Study California

Website Design | Branding

Competition is fierce among U.S. colleges and universities to attract international and domestic students. Study California is one of the many “Study State” consortia of educational institutions that join together to present an attractive online presence with the goal of bringing students to their state’s academic programs. 

The Study California team contacted us to redesign their website, which had become outdated and hard to maintain since its creation in the early 2000s. Most importantly, it didn’t reflect the vibrant experience of coming to study in California. 

We took a fresh approach with their WordPress site to include:

  • website technology to optimize for security, performance, and ease of use
  • custom post types for school listings and regions
  • dynamic school listing pages
  • custom SEO-focused content

The new site visually represents California, is easy for the Study California team to update, and is increasing reach substantially to prospective students.

Email & Content Marketing

Email & Content marketing is a subset of Demand Generation, and it provides valuable content to your customers in the ways they are most comfortable receiving it. By doing this, your company is seen as a leader and trusted resource.
We believe that email marketing is one of the most effective forms of content marketing, both in value and results.

Done well, your email newsletter nurtures customer relationships and builds trust, and it’s a proven (and low-cost) sales tool. We specialize in creating email newsletters that are human-centric — they speak to your customers and help build the relationship over time.

Content marketing also includes webinars, blog posts, social media campaigns, single-topic landing pages to encourage email sign-ups, and more.

We work with you to create the search engine optimized (SEO) content that fits your business and results in increased sales and  customer longevity.

WHAT WE DO

  • Ongoing email marketing campaigns
  • Monthly newsletters
  • Existing website redesign
  • Search Engine Optimized (SEO) rich blog content
  • Press releases and media relation content
  • Performance optimization
  • Event communication and promotion
  • Custom website copy (sales, technical, topical)

Selected Projects

Casitas Estate

Email Marketing | Social Media | Website Design

While the owners of The Casitas of Arroyo Grande and The Casitas Estate had a sizable email list from past guests and wedding couples, they were only sending one newsletter a year. WIth the inn to run, they just didn’t have time to craft and send emails more often, but they knew that more frequent communication with their guests could lead to repeat business.

Our goal to reinvigorate The Casitas newsletter centers around conveying — in words — the warmth that guests feel when visiting this luxury lodging and wedding venue.

Each month, we craft the content outline and give the innkeepers “homework” to provide the rough idea for the feature, from a funny recollection to a poignant story or a view into “a day in the life of an innkeeper.” We also include topical information like seasonal activities, updates, occasional special offers, and other useful information, making it a true travel resource for visitors.

Since the newsletter launched more than a year ago, lodging bookings have increased significantly, and many past guests who hadn’t visited for years have come back. The owners also get comments from guests saying how much they enjoy receiving the newsletter every month.

Let's Talk About Your Business

We offer flexible, tailored services to perfectly suit your needs and your budget. We can’t wait to talk about your goals and how our strategic digital marketing approach can help you get there.

Let's create a plan that captures the heart and soul of your business.