Blue Ascension Media
It's a Crowded Sea of Online Choices.
Help Your Customers Find You with a Strategic and Integrated Digital Marketing Plan.
What We Do To Help You
Demand generation is a valuable, ongoing process of interaction based on each step of a customer buyer’s journey.
It’s your chance to: nurture leads from first awareness to loyal customer by providing useful and valuable information at different points on the customer journey
Benefits to you: identifies potential customers based on certain actions, nurtures and re-engages them through the buyer’s journey with relevant and timely touchpoints, and converts leads into customers
Great because: it helps you create a marketing flow that is relevant, fluid, and meaningful for your customer, resulting in actions, sales and long-term customer satisfaction and retention.
Social Media Management
Social media shares your relevant messages to interested customers on their preferred platforms
It’s your chance to: help customers learn more about your business, gain trust, and have the opportunity to develop a long-term relationship with your brand
Benefits for you: it helps grow awareness of your brand, increase traffic to your website and special pages, and promote your products and services through ads and promotions
Great because: a data-based, tailored social media strategy provides targeted posts aimed at engaging customers interested in your business and resulting in lead generation
Content marketing provides high-quality content that your customer sees as valuable, which establishes your company as a leader or trusted resource.
It’s your chance to: build awareness, recognition, and trust in your brand by connecting with and educating your leads and customers through targeted content
Benefits to you: develops lasting relationships with your customers and helps turn prospects into loyal customers
Great because: you develop long-term customer relationships based on trust and value, which correlates with increased conversion rates
Technology integration identifies and seamlessly implements the most effective tools to reach your digital marketing goals.
It’s your chance to: benefit from data gathering and analysis, process improvements, and automation to streamline and improve the outcomes your marketing efforts
Benefits to you: ensures that the right tools are implemented and installed so each works seamlessly with the others
Great because: you gain workflow efficiencies and valuable customer insights based on data to help you make marketing decisions that result in increased sales
With numbers this enormous, how can your business rise to the top of the crowded digital sea?
Your competitors are there. Is your business capitalizing on the opportunities that did not exist just a few years ago?
Whether your business is brick & mortar or 100% e-commerce, the opportunity is real.
There’s just a little challenge between opportunity and reality.
It’s called digital overload.
How do you get your message out there?
How do you help your business stand out online?
How do you help new customers find you?
And how do you find the time to do all this while running your business?
Are you overwhelmed yet?
Take a deep breath.
Now imagine you have a solid core of delighted return customers. A steady stream of new customers excited they’ve found you. And an ever-growing awareness of your business and the great experiences that your customers want to share with others.
All this from your compelling online platform and integrated social media program that nurtures your customer along the full circle of engagement.
We’re ready to help your business ascend to the next level using the power of digital media.
Social Media Management
Attract & Engage
We create a strategic social media framework focused on your audience so you can focus on your business.
OMG! Social media has grown up to become a powerful business tool. 91% of retail brands use two or social media channels, and 81% of small and medium businesses use some kind of social platform.
The big question: How can your business rise to the top in your specialty?
A social media program need not be overwhelming. At its essence, social media is simply sharing stories:
- about your team
- your business and products
- your city
- and the shining uniqueness that only your business can offer.
All created from the the single focus of caring about your customer.
It’s not magic. And it doesn’t have to be daunting. Done well and consistently over time, social media brings customers in the first time and engages them to become lifetime customers. But it does take commitment, consistency, and long-range view.
Partner with Blue Ascension Media to create and implement your social media strategy, framework, and content generation so you can focus on your core business and strategy.
Focused Leads & Campaigns
We create engaging campaigns to attract your customers and compel them to action so you can reconnect with them and nurture them into becoming your advocates.
Squirrel! Dug the Dog from the Pixar movie “Up” is the poster child for the digital overwhelm experienced by your customers. Shiny objects and bunny trails are just waiting to distract them from your company’s message or offering.
Once your customers have found you through your social media program, a focused campaign makes it easy for them to take the next step with a clear path to action — which always results rewarding their efforts and providing benefit.
Your campaign can focus around:
With a single-focused landing page, customers learn more about how they’ll benefit and have only one action to take.
After bench marking 7000 business Hubspot recently noted that more landing pages can drastically increase conversions.
“companies do see a 55% increase in leads when increasing their number of landing pages from 10 to 15“
Getting customers to your campaign great. But you’re only getting half of the goodness possible from your efforts.
Why? Because most campaigns fly blind.
They attract customers but don’t capture audience data. Without this, you miss the opportunity to re-target customers who are interested in what you have to offer.
Not only will you be able to track and measure your campaign activities and results, you’ll be able to use the information to make better informed decisions on how best to use your hard-earned marketing budget.
Blue Ascension Media specializes in landing pages and focused campaigns to both build interest and provide audience insights. This allows you to determine results, re-target the campaign, and reach an increasingly appreciative audience.
Connect with your customers Through Compelling content
We create content that your customers look forward to reading so you can stay top-of-mind with them without the ongoing stress of coming up with new ideas.
“Ugh. Another day. Another social media post to create. Or three. What the heck do I write about today?”
Does the thought of writing your content strike fear in your heart? Do you worry your writing won’t pass muster with your grade-school English Lit teacher? Do you stress about running out of ideas?
Good news: you can let that all go.
Your content is the oil in your social media engine. When it’s relevant and engaging, your customers will keep coming back for more and the conversation continues.
To do that, focus your content around several themes:
Blue Ascension Media partners with you to create content that gets results, written specifically for your company, in your voice, and with strategic variety of timing, length, type, complexity, and focus.
Through your content, your customers become part of the special community that you’re creating, building trust in your company and keeping you top-of-mind.
Connect with your customers Through Compelling content
We create and oversee your cohesive message across social media platforms to showcase your brand, while leveraging the strengths of each channel so your customers can find you where they like to hang out.
Maximize your customer experience by leveraging your message across social media platforms and implementing the latest platform updates & trends.
One size does not fit all when it comes to social media. Each platform has its own quirks and preferences for distributing content and how best to represent your brand. Plus, your customers may prefer certain social media channels and ways of communication over others.
What platform does your customer prefer?
- Facebook: sharing good news and common interests with friends and family; most widely popular channel: 68% of U.S. adults are Facebook users
- Instagram: high visual impact with photos and short videos, with brief descriptive content; 71% of the age group 18-24 use Instagram in the US
- Twitter: short observations or comments on a photo; 45% of the age group 18-24 use Twitter in the US
To make it even more challenging, each platform may have subtle differences that aren’t readily apparent. Or the rules change frequently. You’ve heard that Facebook often changes its distribution algorithm. If you don’t keep up with the changes, your customers may not see your posts.
So how do you overcome the challenges of creating multi-channel content without going crazy?
Knowing the ins and outs of each platform along with how best to represent and distribute your message is what we do.
We provide your consistent message across platforms and reach your customers on the platforms they prefer — and enable all your channels to be reachable from the others. This is the key to your social media success.