It’s a noisy digital world. Can your customers find you in the crowded sea of online choices? With a clear and integrated digital marketing plan, they can.
Your competitors are there. Is your business capitalizing on the opportunities that did not exist just a few years ago?
Whether your business is brick & mortar or 100% e-commerce, the opportunity is real.
There’s just a little challenge between opportunity and reality.
How do you get your message out there?
How do you help your business stand out online?
How do you help new customers find you?
And how do you find the time to do all this while running your business?
Are you overwhelmed yet?
Now imagine you have a solid core of delighted return customers. A steady stream of new customers excited they’ve found you. And an ever-growing awareness of your business and the great experiences that your customers want to share with others.
All this from your compelling online platform and integrated social media program that nurtures your customer along the full circle of engagement.
OMG! Social media has grown up to become a powerful business tool. 91% of retail brands use two or social media channels, and 81% of small and medium businesses use some kind of social platform.
A social media program need not be overwhelming. At its essence, social media is simply sharing stories:
All created from the the single focus of caring about your customer.
It’s not magic. And it doesn’t have to be daunting. Done well and consistently over time, social media brings customers in the first time and engages them to become lifetime customers. But it does take commitment, consistency, and long-range view.
Squirrel! Dug the Dog from the Pixar movie “Up” is the poster child for the digital overwhelm experienced by your customers. Shiny objects and bunny trails are just waiting to distract them from your company’s message or offering.
Once your customers have found you through your social media program, a focused campaign makes it easy for them to take the next step with a clear path to action — which always results rewarding their efforts and providing benefit.
Your campaign can focus around:
With a single-focused landing page, customers learn more about how they’ll benefit and have only one action to take.
Getting customers to your campaign great. But you’re only getting half of the goodness possible from your efforts.
Why? Because most campaigns fly blind.
They attract customers but don’t capture audience data. Without this, you miss the opportunity to retarget customers who are interested in what you have to offer.
Not only will you be able to track and measure your campaign activities and results, you’ll be able to use the information to make better informed decisions on how best to use your hard-earned marketing budget.
“Ugh. Another day. Another social media post to create. Or three. What the heck do I write about today?”
Does the thought of writing your content strike fear in your heart? Do you worry your writing won’t pass muster with your grade-school English Lit teacher? Do you stress about running out of ideas?
Good news: you can let that all go.
Your content is the oil in your social media engine. When it’s relevant and engaging, your customers will keep coming back for more and the conversation continues.
To do that, focus your content around several themes:
Through your content, your customers become part of the special community that you’re creating, building trust in your company and keeping you top-of-mind.
One size does not fit all when it comes to social media. Each platform has its own quirks and preferences for distributing content and how best to represent your brand. Plus, your customers may prefer certain social media channels and ways of communication over others.
What platform does your customer prefer?
To make it even more challenging, each platform may have subtle differences that aren’t readily apparent. Or the rules change frequently. You’ve heard that Facebook often changes its distribution algorithm. If you don’t keep up with the changes, your customers may not see your posts.
Knowing the ins and outs of each platform along with how best to represent and distribute your message is what we do.
We provide your consistent message across platforms and reach your customers on the platforms they prefer — and enable all your channels to be reachable from the others. This is the key to your social media success.